Services: Identify.

Knowing the root problem and its symptoms will help you define the right solution. But we recommend any team reviewing multiple solutions to a problem, also identify the benefits, challenges, and impacts of each option. This information helps you and your team more clearly understand not only how each solution could solve the problem, but the process clarifies what the problem is. Debates and brainstorming sessions about solutions and strategies not only help you find the right solution and brainstorm new ideas, but your team better understands the problem, symptoms, and impacts of each on your organization.

The solutions and strategies recommended complement and build upon your company's vision and mission statements as well as the brand. Again, solution discussions further define for you and others your vision, mission, brand, and problem.

Note that we provide visualizations of the solution to help you better understand the solution proposals and impacts. And we include a light implementation plan associated with each option to help this analysis clarify the problem and complexity and urgency.

The end result of this step is that we are in alignment and agreement on the best solution to your problem. By the end of this process, you'll understand its severity, its complexity, and urgency to fix.

Brainstorm solutions

For each solution, create a vision, a strategy to achieve it, and determine customer motivations to use it

Activities: 

• Refine the vision: determine what has changed from the original vision post-research and analysis 
• Ensure that the brand values are integrated into the solution
• Define the customer relationship lifecycle and redefine the customer journey 
• Determine how a customer will be emotionally engaged
• Complete workshops to frame a new vision for a product or a program
• Sketch and outline the vision for a site, product, call center, or lead gen program
• Define processes for the product/program and how it will be supported
• Determine how success will be measured 

Output or Deliverables: 

• Vision and strategy deck  
• Flows, sketches, wireframes, and storyboards to describe the vision and supporting processes
• Customer relationship lifecycle document
• Customer journeys as needed
• Emotional engagement workshop output
• Additional deliverables may be included, depending on project scope

Outline roadmaps and define plans to understand the time and cost impacts of each solution

An analysis of benefits and challenges to better understand the commitment required for each solution

Activities:

• List steps and identify processes to achieve the goals
• Workshops to identify priorities 
• Analyze the projected impact on how the solution (strategy and approach) addresses the problem
• Discuss implementation plans, including staffing needs 
• Compare each solution regarding the required resources to implement 
• Provide a recommendation based on all factors
• Create a presentation workshop that includes team brainstorming while presenting options  

Output or Deliverables:

• Roadmap 
• Tactical plans with deliverables and dates
• Presentation to compare solution strategies and approaches  
• Additional deliverables may be included, depending on project scope