Memorable experiences build great relationships
Most of us remember a handful of experiences with companies.
Go beyond facilitating a transaction. Create a great relationship with your customer.
There are a number of different ways to build that relationship (9 characteristics of great customer experiences actually), but relationships are built between companies and customers in a 4 step Customer Relationship Lifecycle.
The Customer Relationship Lifecycle
Let's not forget empathy. In order to create an experience, you need to feel empathy for your customers. Empathy Exercises can help your team explore the challenges your customers may experience with your product and processes.
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