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Unforgettable experiences build great relationships

Most of us remember a handful of experiences with companies.

 

These exceptional experiences are unique because the companies went beyond facilitating a transaction. They focused on creating a great relationship with a customer.

 

There are a number of different ways to build that relationship (9 characteristics of great customer experiences actually), but relationships are built between companies and customers in a 4 step Customer Relationship Lifecycle.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The Customer Relationship Lifecycle

 

Gearmark offers solutions based on this framework, as well as a course series that outlines what product managers need to consider when creating unforgettable experiences.

 

Let's not forget empathy. In order to create an experience, you need to feel empathy for your customers. Empathy Exercises can help your team explore the challenges your customers may experience with your product and processes.

 

Blog posts you may find interesting:

 

 

 

 

© 2016 by Gearmark/Mary Brodie